Steve Brand’s Hypnos release AVATARA has been getting some nice radio airplay, and we also have some reviews to share. Congratulations to Steve on the great response to his first Hypnos release, following two albums on our Hypnos Secret Sounds imprint. We’d also like to thank Chuck VanZyl of Star’s End Radio, and Frans DeWaard of Vital Weekly, for helping us spread the word.
“To state that AVATARA (61’16”) is “Experimental” is only half the story. While it is an album of sonic experiments, it is not just a random organization of sound. Ambient artist Steve Brand tells a story – although AVATARA does bring more questions than answers. As it wanders the terrain of the possible this work asks you to adjust your sensitivity to music and its possible variations. Some of the pieces are controlled collisions of carefully rendered tones, while others breathe and expand beautifully across a brain-churning expanse of space. Opening with a curious metallic clamor Brand sets an unusual atmosphere. By continually introducing new timbres and captivating designs, across six tracks he sustains a striking sense of wonder. Moods range from dark and questioning to luminous and hopeful. Born of digital, this experience gets better with each pass. The mind seeks patterns, in the world and in music and art. Works like AVATARA at first seem formless. But one must tolerate being lost to appreciate this music. Through active listening we find this work’s structure and then its meaning – grasping the whole from the sum of its parts.”
–Reviewed by Chuck VanZyl, Star’s End Radio
“Following the abundance of the name Augur, Steve Brand now works under his own name. I must admit I didn’t hear a lot of his solo music, which was released solo as well as in collaboration with Ishq and Disturbed Earth, and hearing Augur is a long time ago, but there have been some changes in his music too. Augur was more on the experimental edge of ambient music, whereas his current direction is more along the lines of what Hypnos is in general about: long sustaining patterns of sounds, based on synthesizers or perhaps any type of sound processing which goes on for quite some time (maybe field recordings?) and on top there is the rattle of percussive sounds. ‘Avatara’ means ‘descent’ in Sanskrit, ‘in the sense of a deity’s descent from heaven to earth’ and this the main idea behind the album, the descent of avatars in various cultures. Now that sounds all a bit too new agey for my liking, but its easy, I guess, to see the music by itself. On a somewhat grey and cloudy day, like today happens to be, this ambient music in which the element of percussion is kept to a minimum, compared to his previous ‘Children Of Alcyone’ (see Vital Weekly 712), in favor of more drone like music, makes perfect sense. Majestically it unfolds itself. Great one.”
–Reviewed by Frans DeWaard, Vital Weekly