The end of another year, already! We didn’t release quite as much music as we expected to during this year just past, but we feel very good about everything we did release. In fact, this idea sums up where this small, independent record label finds itself in 2012…
That is, we’re still humming along, not as big and bold as in the years around the turn of the millennium, when everybody still bought CDs. We have to be more careful about what music we release. It’s just not feasible any more to take a chance on putting out CDs by complete unknowns, and hoping we’ll sell enough copies to cover expenses. We can do limited CDR editions by new, emerging artists, but then many of our customers tell us they don’t want to buy CDRs. We’re trying to find the best path, and really do listen to input we receive. We’d rather have a slower year like this one, when we only released 3 new CDs, than lower our standards and start releasing less distinguished music just to have something more new stuff go put out there.
We spent a lot of time updating the Hypnos web site and blog, then trying to post more regular, consistent updates about what’s going on. We integrated these news updates with our Twitter and Facebook accounts, so if you follow us in one place, you should be notified every announcement.
What you’ll probably see from us in the coming year is not radical change, but a further refinement and focusing-in on what matters most. We have only so much time, and limited financial resources. We try to use these to release ambient music of the highest caliber.
After a short break for the holidays, right now we’re back to working on what will probably be our highest-profile releases in 2013: a pair of 2-CD reissues by Robert Rich. First, Inner Landscapes & Sunyata, then Trances/Drones. We’ll have more information about these soon, as well as releases by other artists that will be forthcoming in the year.
We thank everyone who continues to support small independent labels. Never forget that every CD you buy helps us get that much closer to releasing the next one. In an environment where CDs sell fewer and fewer copies, the music you buy truly makes an impact, and might be the difference-maker for Hypnos or other small labels like us.
You can support Hypnos by purchasing our CDs, whether you get them directly from us or elsewhere, and also by purchasing non-Hypnos items from the Hypnos Online Store. We still sell over 500 titles of ambient, electronic & experimental music by artists and labels from around the world.
On the Hypnos Forum today I posted the following question, asking for suggestions or advice about Hypnos, the music we release, our online store, and any other feedback people care to offer. That topic is HERE, if you’d like to see what others have to say.
You can also reply in comments here in this blog, if you like.
Here’s a nice new review of Numina’s latest on Hypnos, The Deception of Reality. The review is written by Bert Strolenberg for the Sonic Immersion review site.
“From the labels notes on Jesse Sola’s concept release “The Deception of Reality” I learned it’s about introspective escapism while balancing light and dark themes, with the music transporting the listener to wherever they wish the music to take them.
Jesse’s previous two albums already opened the doorway to a much deeper and darker-flavoured sonic environment, something that nicely continues on the five lengthy, uninterrupted pieces on this 75-minute album. We’re talking about spacious, slighty melodic but overall expansive soundscapes here that venture into alternate realities with lots of mystic caverns and longform dwellings into the vast unknown.
Besides occasional undercurrents of mourning and melancholy, Numina’s expressive, constantly evolving and overall emotive textures paints beautiful pictures, all fitting in a grand, transparent design. I though can imagine the drifting flow making up the rather Roach-oriented 19-minute “Empire of Nothing” may be a bit too minimal for some. Fortunately, the smooth, warm and dreamy waves of the final track “Translunary Return” again pull things in a different direction.
All in all, if you love imaginary and in-depth ambient soundscape music, the excellently mastered “The Deception of Reality” won’t disappoint the least.”
–Reviewed by Bert Strolenberg, Sonic Immersion
Our thanks to Bert for this review.
Today’s the FINAL DAY of our introductory $8.99 price on Numina’s latest, The Deception of Reality. Tomorrow and thereafter, the price returns to the usual $12.99
See our previous news entry for more information. Here’s just the basics:
In addition to the usual MP3 clips for individual tracks below, here’s a blended sampler on Soundcloud:
Purchase direct for $12.99 ($8.99 through August 3 only)