Some News and an Announcement

Hello all,

We’ve been planning for quite a while to switch our online store to a new platform, and that move is finally happening this week! The old Miva Merchant shopping cart software did the job over the past eighteen or so years, but we’re excited to be moving to something more modern and intuitive for our customers.

This week we’ll be moving the majority of our items and categories to the new store, and once it’s activated, we’ll let everyone know. Some of the items we don’t intend to move will remain on in the old store at deep, blow-out discounts.

Once the new storefront is up and running, we’ll resume our weekly sales, and we’ll also resume bringing in new CDs, something we’ve had on hold for quite a while as we relocated our physical headquarters across town. The transition will be a gradual one, and we’ll keep everyone informed of the incremental steps along the way until we’re completely shifted over to the new store, and the old store is shut down.

We’re excited to be completely rebuilding a new online shopping operation from the ground up, and look forward to a more streamlined, user-friendly and functional Hypnos store! And, as always, we thank you for your continued patience and support as we tackle this next big project.

Moving Update

Hello everyone,

After a few months of being stuck in moving limbo, we’ve nearly completed our big relocation and are finally getting settled into our brand new Hypnos headquarters! Our deepest apologies to anyone who’s been stuck waiting for an order this past week while we’ve been in transition, we’ll be getting them sent out to you ASAP. We’ll also be getting back to our weekly sales and special offers again starting next week, so check back soon for details!

We want to thank everyone who’s stuck around and checked in on us during this turbulent time, and we promise that everything will be back to regular business very soon!

-Mike & Lena

Beta-Testing Our Download Store

We’re done with internal testing, and preparing to enter the beta testing stage of our download store. We need make-believe customers to help us out by making some test purchases, in exchange for some free downloads.

If you’re comfortable and familiar with the process of buying downloadable music from online stores, able to make payment with credit card and/or Paypal (payments will be refunded 100% during the test period), and willing to offer feedback on aspects of the store that worked or didn’t work for you, let us know. We don’t need a detailed analysis of the store’s design or function… just let us know if anything didn’t work as expected. If it all goes great, that’s OK too. You still get to keep the music.

We don’t need dozens of people — a few will do — and preference will be given to individuals already known to us, such as Hypnos customers, Hypnos Forum members, or friends of the “real” or Facebook variety.

Changes Coming – Downloads and More

We’ll have some exciting changes coming soon, primarily related to our first digital download store. As soon as we finish up beta testing, we’ll be opening the door to the public. Though we plan a sort of “soft open” for the store, with just a few products available at first, we plan to steadily ramp up and increase our offerings.

We’ll start out by offering a handful of Hypnos titles for download, then increase the Hypnos (and Binary and Hypnos Secret Sounds) offerings until most of those are listed.

After that, we look forward to offering digital downloads from other labels, starting with some of the music we already sell on CD in our Hypnos Online Store. Again, we’ll start small and gradually ramp this up.

The next phase after that, perhaps most exciting of all, is when we start selling downloads from other labels and artists not currently represented in our store. We envision our store becoming a hub for ambient, electronic and experimental music, with a mix of CD and download items. While physical space requirements keep us from offering more than 1,000 or so titles on our Hypnos Online Store, digital downloads don’t take up any physical space, so we might end up offering thousands of titles.

Here’s to the future! We’ll have more specific news very soon.